W is a monthly American fashion magazine published by Condé Nast Publications. The magazine is an oversize format – ten inches wide and thirteen inches tall. Patrick McCarthy is its chairman and editorial director. McCarthy has previously worked for Women's Wear Daily, the sister publication of W. Nina Lawrence is the vice president and publisher of W. W magazine has a reader base of nearly half a million, 469,000 of which are annual subscribers. 80 percent of the magazine's readers are female and have an average household income of $135,840.[1]
Often the subject of controversy, W magazine has featured stories and covers which have provoked mixed responses from its intended audience. In July 2005, W produced a 60-page Steven Klein portfolio of Angelina Jolie and Brad Pitt entitled "Domestic Bliss". The shoot was based upon Pitt's idea of the irony of the perfect American family; set in 1963, the photographs mirror the era when 1960s disillusionment was boiling under the facade of pristine 1950s suburbia.
Other controversial issues include Steven Meisel's shoot entitled ASEXUAL REVOLUTION, in which male and female models are depicted in gender-bending styles and provocative poses. In addition, Tom Ford's shoot with Steven Klein and the subsequent article on sexuality in fashion came as a shock to some loyal readers. Steven Klein also was the photographer for the racy photo shoot featured in the August 2007 issue, showcasing David and Victoria Beckham. Bruce Weber produced a 60-page tribute to New Orleans in the April 2008 issue, and shot a 36-page story on the newest fashion designers in Miami for the July 2008 issue.
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