| The New Release |
| Type |
|
| Founded |
2002 |
| Headquarters |
Houston, TX |
| Industry |
Retail/DVD rental |
The New Release, based in Houston, is part of privately-held TNR Entertainment Corp. TNR is backed by an institutional investor group including Celerity Partners, LP of Los Angeles; Chapton Partners, LP, a Houston family partnership; Laminar Direct Capital, L.P., a member of the D. E. Shaw group of companies and MCG Capital, a leading specialized financial services company and financial advisor [1].
The company owns and operates automated DVD rental kiosks, primarily located in grocery stores. Each interactive kiosk holds up to 1,000 DVDs, including new releases and classic titles [2]. To rent a movie, consumers swipe their credit card, make their selection and the machine the dispenses the movie(s) [3]. The charge per rental is $1 per day; keeping a DVD more than 14 days is effectively the same as purchasing the DVD.
The kiosks are widely located at stores including Albertson's, Dillon’s, Kroger, Publix and others -- and past promotions have included a “Movie Lover’s Survey,” “Movie For a Year” and a “First Movie Free.”
History
Founded in 2002, The New Release focuses primarily on the grocery channel. The first kiosks were installed in Houston, HEB locations, with later expansion into Dallas Kroger locations [4].
Promotions
The New Release periodically creates promotions to entice current consumers and attract new ones. The New Release held a “Movie Lover’s Survey,” where they gave away free movies to the first 500 respondents [5].
Recently, The New Release gave away “Movie For a Year” to 45 customers throughout North America [6].
In the past, The New Release produced a “First Movie Free” promotion in many of its locations nationwide [7].
External links
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