Sound of... is an annual poll of music critics and industry figures to find the most promising new music talent. It is conducted by the BBC News website, which publishes a top 10 list each January.
Almost 150 critics, editors and broadcasters took part in the most recent survey, Sound of 2008. It was won by London-based soul singer Adele.
Past polls
Past winners
Criticism
Some feel the Sound of.. survey, together with other polls, creates a self-fulfilling prophecy. Guardian critic Kitty Empire wrote in December 2007: "Many of us are editors commissioning, and journalists writing, our own ones-to-watch forecasts. In order not to look like idiots, we tend to tip acts with records coming out rather than some lad with a tin whistle we found on MySpace."
External links
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