Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi.
History
Pepsi Twist was introduced in the United States in the summer of 2000 and again in the summer of 2001.
Pepsi had previously produced a lemon-flavored diet cola in the 1970s and 1980s in the United States called Pepsi Light
Pepsi had also launched Pepsi A-ha, with a lemon flavor in India, in 2002.
Pepsi Twist has been successfully marketed in Brazil (with lime instead of lemon), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor. In Brazil, Pepsi Twist is still sold and in many markets, it outsells the original Pepsi.
Pepsi Twist was also marketed in Pakistan in 2006. The product failed to capture the market, but it is still available in some supermarkets.
It is marketed in Romania under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.
It was also introduced in Poland in the summer of 2002 and is sold thereafter.
Marketing
The product was advertised during Super Bowl 2003, with Ozzy, Jack, and Kelly Osbourne appearing in the commercial, along with Florence Henderson and Donny and Marie Osmond.
It was also endorsed by pop singer Britney Spears in 2002 and 2003 as part of her contract with the company; it also appeared in a promotion with Austin Powers in Goldmember.
The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006 however the drink is still available in Malaysia and some other nations.
Professional wrestler CM Punk has a signature move called the Pepsi Twist. Coincidentally, he also has the Pepsi logo tattooed on his arm.
In 2005, Japanese toy company Takara released a special edition Transformers Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colors with a bottle/can holding trailer. Known as Pepsi Convoy, this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.
See also
External links
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Varieties of Pepsi |
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| Non-Diet Colas |
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| Diet Colas |
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| Coffee related Colas |
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