NRC Handelsblad, often abbreviated to NRC, is a daily evening newspaper published in the Netherlands by PCM Uitgevers. The broadsheet was created on October 1, 1970 from merger of the Nieuwe Rotterdamsche Courant and Algemeen Handelsblad. In 2006 a tabloid, nrc.next, was launched. In 2007 the circulation of NRC Handelsblad was 244,099 Monday to Friday and 270,189 on Saturday.
History
NRC Handelsblad started on October 1, 1970, after a merger of the Amsterdam newspaper Algemeen Handelsblad (founded 1828 by J.W. van den Biesen) and the Rotterdam Nieuwe Rotterdamsche Courant (founded 1844 by Henricus Nijgh). The paper's motto is Lux et Libertas – Light (referring to the Age of Enlightenment) and Freedom.
The circulation was 242,,95 in 2004 (against 265,000 in 2002). The total circulation of Dutch newspapers was 4.013,547 in 2004.
In February 2006 NRC Handelsblad started a smaller, morning newspaper, nrc.next, to attract educated readers who don't read a newspaper every day. Editor Folkert Jensma was succeeded on 12 December 2006, by Birgit Donker.[2]
Profile
NRC Handelsblad sells to the higher income, higher educated market. Its competitors are De Volkskrant, which caters to a younger audience, and Het Financieele Dagblad, The Netherlands' only business paper. NRC Handelsblad concentrates on politics, economy, opinion, science, art and literature.
NRC Handelsblad suffers in a declining market for newspapers. NRC Handelsblad has sought new ways to attach its readers more firmly, making the newspaper archive available on the internet and opening a webshop which sells books, tickets for lectures and other things that fit the brand.
References
- ^ a b "PCM Media Profiel & Bereik". www.pcmmedia.nl. PCM Media. Retrieved on 2007-06-07.
- ^ NRC Handelsblad 12 December 2006 page 21 Tegenwicht aan Trivialisering: Birgit Donker benoemd tot hoofdredacteur van NRC Handelsblad
"Birgit Donker is de nieuwe hoofdredacteur van NRC Handelsblad, nrc.next en nrc.nl. De raad van bestuur van PCM heeft haar vandaag benoemd.
Rotterdam, 12 Dec. Birgit Donker (41) is de opvolger van Folkert Jensma als hoofdredacteur van NRC Handelsblad."
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