MarketTools is an internet-based market research company founded in 1997.[4][1] It provides various services which connect clients to consumer samples.[5] The company works to help clients to better understand their target customers through global market research driven by the MarketTools consumer network and facilitated by specialized web applications.[6] The consumer panel includes 2.4 million individuals,[7] and its customer base includes 400+ of the Fortune 500.[7]
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