A live banner is a dynamically created banner ad which changes content in real time. Live banners function the same way as traditional web banners: notifying consumers of the product and presenting reasons why the consumer should choose the product in question, although live banners differ in that the content for advertisement is updated in real-time, often with every refresh of the image. An interesting use for live banners is by Crime Stoppers in the UK [1] displaying dynamic "wanted" postings.
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