The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. Founded in 1853 by Godfrey Keebler, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos Cookies, Fudge Shoppe Cookies, Vienna fingers, Town House Crackers, Wheatables, and Zesta Crackers, among others.
The Keebler slogan reads "Uncommonly Good". The animated Keebler Elfs have appeared in countless TV commercials throughout the years, shown baking their unique products. The Keebler tree logo reflects this characterization.
In 2001, The Keebler Company was acquired by the Kellogg Company. At that time, headquarters were based in Elmhurst, Illinois[1].
Jingle
The original jingle was written in 1967 by Tom Shutter and Leo Burnett as part of a marketing campaign produced for Keebler marketing executive William Harty.
"Man, you never would believe where the Keebler Cookies come from. They're baked by little elves in a hollow tree. And what do you think makes these cookies so uncommon? They're baked in magic ovens, and there's no factory. Hey!"
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