Izze (pronounced Ih-zee) is the brand name of a line of carbonated juice drinks produced by the Izze Beverage Company. The soda ingredients are a combination of 70% fruit juice and 30% seltzer water. Izze contains no refined sugar, no caffeine, and no artificial ingredients of any kind.
Izze sodas are sold at Starbucks and other coffee shops, health food stores, and grocery stores. Some schools have even included Izze as part of school lunches. Izze has founded the charity program Project Reach.
On September 26, 2006, Izze Beverage Co was purchased by PepsiCo. PepsiCo has announced that it plans to leave Izze as is, only assisting with marketing efforts.[1]
The name Izze was chosen because the creator's daughter is named Isabel and "Izze" is her nickname.[2]
Flavors
There have been ten flavors of Izze:
Izzeesque
The first extension of the Izze product[5]. Izzeesque differs from the original product in that it is lower in calorie mostly because of the use of crystalline fructose.
Izze Fortified
The latest extension of the Izze brand is supplemented with 10% USRDA Vitamin C, Vitamin B6 and Niacin.
References
External links
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