- 3 (telecommunications) redirects here. For other uses, see 3 (disambiguation).
Hutchison 3G is a company which operates several UMTS based mobile phone networks under the 3 brand in Australia, Austria, Denmark, Hong Kong and Macau, Indonesia, Ireland, Italy, Sweden, and the United Kingdom.
Hutchison Whampoa owns direct majority interests in all 3-networks, except 3 Hong Kong and 3 Indonesia. These networks are majority-owned by the publicly listed Hutchison Telecommunications International Limited (HTIL), in which Hutchison Whampoa has a 50.003 percent majority interest.
All 3-branded networks provide 3G technology (WCDMA, some also run 2G networks). Hutchison Whampoa also holds a 3G-license in Israel which operates under the brand Orange, and in Norway which is not operational yet.[1] As of 22 August 2007, registered 3 customers worldwide numbered almost 15.9 million.
Internet access
Like other GPRS content (T-Zones) 3's portal is 'free to browse' for some content in most 3 countries including UK and Austria in most price plans; the user pays a fixed price for each video, text or application downloaded.
Besides that, 3 UK and also 3 Ireland initially made the decision to block direct Internet access from handsets, while 3 Austria allowed access to the internet since the beginning.
In 2004, 3 released a PC card 3G Data Card ("NetConnect Card") for Windows-based laptops which allows Internet access through 3's network directly from the computer, accompanied by a range of data and business tariffs. Later, more cards and USB modems for HSDPA were introduced.
3 Skypephone
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In November 2007, 3 started to sell the Skypephone, which was developed together with Skype and combines the functionality of a UMTS handset with free voice calls and instant messages from Skype.
3 Like Home (No Charge Roaming)
In February 2007 3 introduced '3 Like Home': a service that in theory allows subscribers to use any 3-branded network with the exception of 3 Indonesia without having to pay additional roaming charges, instead paying the same amount for voice, data, and messaging services as they would do on their home network. This also allows users to use their free or inclusive bundles and allowances while abroad. However, pre-pay customers do not benefit fully, as they can not yet use each 3 branded network for '3 Like Home'.
3 Australia confirm that calls made using '3 Like Home' are not included in any "cap" plan or inclusive bundles.
This arrangement is possible because of the roaming agreements between the networks. Each of the networks provides service to other partners networks free of internal roaming charges. This means that the marginal cost of a roaming call is much the same as a call on the home network.
3 worldwide
Australia
3 operates a 2100Mhz 3G network in a 50/50 partnership with Telstra[1] (the radio networks are shared, the core networks are separate), covering approximately 56% of Australia's population. The 3G network covers Sydney, Melbourne, Brisbane, Adelaide, Perth, the Gold Coast, Canberra, Geelong, Frankston and Wollongong.
- April 15, 2003 - Three launched its services in Sydney and Melbourne
- June, 2003 - coverage extended to Brisbane, Adelaide, Perth, and the Gold Coast.
- 2005 - Telstra 50/50 partnership commenced. Coverage in Canberra added
- 2006 - Geelong, Frankston, Wollongong coverage added.
- March 2007 - HSDPA was activated on the entire 3G footprint bringing peak speeds of up to 3.6 Mbit/s.
- Mid 2007 - 3 launched a series of Service Centres,[2] which service customers' handsets dispatched from retailers, or those of walk-in customers (with 90% of the latter being available for collection within an hour of drop-off).
In areas not covered by 3's 3G network, customers roam on Telstra's GSM/GPRS/EDGE network. This agreement allows 3 to offer coverage to up to 96% of the population. 3's total number of Australian subscribers reached 1,810,000 as of August 2008. Also in August 2008, 3 made an announcement that a new roaming agreement with Telstra had been reached, whereby 3 customers would gain access to parts (up to 96% of population coverage) of Telstra's "NextG" branded UMTS850 network from 2Q 2009.
Hutchison formerly operated an Australian CDMA network under the Orange brand name. On February 1 2006, it was re-branded as 3 CDMA, and this network was closed as of August 9, 2006. 3 CDMA customers were offered special tariffs and incentives to continue as customers on the 3G network, all customers either moved over to 3's 3G network or to other network providers.
3 has sponsored Big Brother Australia since 2005, The Australian Cricket Team and Essendon Football Club.
Australian Ownership
- Hutchison Whampoa: 52.04%
- Public shareholders: 26.69%
- Telecom NZ: 10% (with an option for a further 9.94%)
- Leanrose Pty Limited: 11.27%
Notes:
- The above ownership is for Hutchison Telecommunications (Australia) Limited, 100% owner of 3 Australia[3]
- In 2005, 3 Australia spun off its 3G radio network into a 50/50 partnership with Telstra. Hutchison continues to own its separate core network, application and service platforms, and their retail 3G business independently and in competition with Telstra. [2]
Criticism
Three was the first network to offer 3G in Australia and was criticised heavily in its early years, with far greater faults than its 2G competitors. Australia's national complaint body for telecommunications, the TIO or Telecommunications Industry Ombudsman asked ACMA to investigate in 2005[4], who then concluded that Hutchison's 3 network was not in breach of the Network Performance code.[5]
Austria
3 Austria started operations in May 2003. The company promised to have 95% population coverage with HSDPA end of 2007. Currently, 3's 3G coverage appears to be limited to 94% of the population.[6]
It lost a lawsuit in 2007 against Mobilkom Austria when it claimed to have the largest 3G network in Austria, as Mobilkom Austria had a coverage of 80% while 3 had 83% and the difference between the two was too small to advertise on it.[7]
Outside the coverage of its own 3G-network (UMTS/HSDPA) it relies on national roaming on the network of 2G-market leader Mobilkom Austria.
3 Austria is the first in Austria to offer its customers so called "HD Mobile TV" based on the H.264 encoding standard, and won IIR telcon awards for their eBay (2006)[8] and X-Series Gold (2007)[9] offerings.
3 Austria won a DVB-H license and launched the service in June 2008, with three devices and free usage of Mobile TV.[10][11]
Austrian Ownership
Denmark and Sweden
Ownership
Hong Kong
In May 2004, its affiliated 2G operator Orange re-branded its services and changed its name to "3 Dualband", referring to the GSM product, and "3 CDMA", referring to the CDMA product.
On 29th May 2008, Hutchison Telecommunications (Hong Kong) Limited announced that it has signed an agreement with Apple Inc. to bring the iPhone to Hong Kong and Macau later that year under 3.[12]
Hong Kong and Macau Ownership
Note: Hutchsion Whampoa owns 50.003% of HTIL (Hutchison Telecommunications International Limited)
Indonesia
Ownership
Note: Hutchison Whampoa owns 50.003% of HTIL
Ireland
3 has a license for operation in the Republic of Ireland using the access code 083. The service was launched on July 26, 2005 as Ireland's 4th mobile network operator behind Vodafone, O2 and Meteor. 3's coverage is made up of a single 2100 MHz band UMTS network with claims of 87% population coverage. A roaming agreement with Vodafone Ireland provides GSM coverage where no UMTS signal is available. They initially offered a "bill pay" service only but in May 16, 2006 they announced the introduction of a pre-paid service knows as 3Pay. 3 uses the 083 area code but numbers can be ported over from other networks.
On 15 October 2006 3 Ireland announced they would have twenty-eight "3Stores" opened by the end of 2007 and 8 opened by the end of 2006. The first opened on Patrick Street in Cork with the flagship 3Store on Grafton St in Dublin. 3 Ireland currently has a market share of 1.6%, which is approximately 77,000 subscribers.
On Monday 21 May 2007, 3 launched a new "10GB mobile broadband" package. Subscribers who avail of this offer are told to expect speeds of up to 3.6 Mbit/s, paying €19.99 a month. The required USB modem or data card costs €89 on a 12 month contract.
On Friday 29 February 2008, 3 launched "3PAY BROADBAND", a prepaid mobile broadband service. Selling the broadband modem for €179 and charging €5 for 1 days use, €10 for 1 weeks use and €25 for 1 months usage. Usage is paid for by purchasing a top up voucher. The 3 website at [3] will always be available. Pre-paid data packages are also available, but the user needs to go through an obscure ¨age verification¨ process before being allowed to use the service. This verification is not necessary if a USB modem such as the Huawei E220 is used.
3 has made a deal with broadband provider BT to increase its Irish broadband speed from 3.6 Mbit/s to 7.2 Mbit/s by the end of the year 2008.Thereafter they will increase to 14.4 Mbit/s by the end of 2009.They will also increase it's number of cell mast sites from 70 to 770.They deal is worth 44 million euro.
Irish Ownership
Italy
In Italy, 3 was the first mobile operator to offer 3G services (UMTS), launched in March 2003. As of December 2007, 3 Italia had 8 million registered customers, thus being the local leader in the 3G telecommunications market. 3 Italy is the largest company in the 3-group measured in number of subscribers. It has a roaming agreement with TIM which allows its customers to get a 2G service when they move out of 3G coverage. On February 22, 2006, 3 announced the first launch of (HSDPA) technology in Italy, with initial coverage of Rome. The HSDPA service, which provides wireless broadband access with speed up to 14.4 Megabit/s, has been initially launched offering connection speeds up to 3.6 Megabit/s. The service has been called ADSM (as a contraction for ADSL Mobile). On May 14, 2006 3 was the 1st in Italy to launch the Digital Mobile TV with the DVB-H technology (70% of population); this service is currently available with three mobile models LG U900, LG U960 & Samsung SGH-P910.
3 Italy's slogan is: Meglio cambiare, no? (It's better to change, isn't it?). The company's success is also due to its commercial policies (it was the 1st mobile operator which introduced mobile phone with SIM lock in Italy, which has prevented customers from successfully moving to a different network) and its advertising campaigns. From November 2006 to March 2007, 3 Italy's testimonial has been Paris Hilton, followed by Luciana Littizzetto.
Form June 6, 2008 3 Italy offers free of charge the vision of Rai Uno, Rai Due, Canale 5, Italia 1, Rete 4, SKY Meteo24, Current TV and La3 with DVB-H tecnology and offers free Internet navigation up to 50 MB.
Italian Ownership
3 Power
3 Power is an international business unit of 3 Italia. As the first DVB-H operator worldwide, 3 Italia is clearly established as a strategic leader in the convergence of communication, information and entertainment. It has now more than 720,000 DVB-H clients. 3 Power provides DVB-H and UMTS services to operators and broadcasters worldwide based on the knowledge and expertise acquired by 3 Italia throughout the past years.
Possible sale of 3 Italia
Recent press speculation from the UK newspaper, The Times, claims that 3 Italia has sent out an information memorandum in the hope of attracting potential bidders. Hutchison tried to sell up to 25% of 3 Italia in an initial public offering (IPO) in 2005 that it hoped would value the operator at around EUR10bn. However, the planned listing was cancelled in early 2006 after valuations failed to live up to Hutchison's expectations.[13] It is also speculated that this sale, if it goes ahead could lead to further selling of other assets of 3 Group, including 3(UK) and 3 Ireland.
United Kingdom
The 3 service was launched in the UK on 3 March 2003 (3/3/3). After 32 months of operations, 3 acquired 3.2 million UMTS customers, more than the other UK mobile operators combined. In 2003, 3 launched the UK’s first video mobile network to bring new services to the mobile media market. Given 3G was a new technology, 3 undertook one of the fastest network rollouts in UK history and met their licence regulatory requirements three years ahead of schedule. 3 has a roaming agreement with Orange which allows its customers to use their handsets on the 2G network when they move out of 3G coverage. Before January 2007, their partner network was O2.[14]
At the end of 2005, 3 UK had nearly 4 million customers on its network and was the largest 3G network in the UK with more 3G subscribers than all the other networks together. The UK offers both pre- and post-pay (contract) services.
3 has used a number of different TV, print and radio advertising campaigns since their launch. Their pre-September 2007 slogan is "Welcome to our Network". The new slogan is "Fresh on 3"
3's first retail stores (3Stores) opened at the same time as the network launched, on Oxford Street and High Street Kensington, both in London, and at the Birmingham Mailbox. 3 has an agreement with Superdrug, which stocks exclusively 3's mobile phones. Many Superdrug stores also host a ThreePoint, a separately-staffed, glass-walled kiosk. This agreement came about after Superdrug was purchased by Watson's, a large Asian retailer also owned by Hutchison Whampoa. 3's handsets and contracts are also sold by mobile telephony chains and independents throughout the UK, as well as online retailers. In October 2005, the second wave of 3Stores opened in larger malls throughout the UK, such as the Harlequin shopping centre in Watford, the Bluewater shopping centre, and The Mall in Bristol Cribbs Causeway. These stores are now 3's flagship high street shops. On October 24, 2006, 3 announced that it had purchased 95 high street shops from O2, 274 The Link outlets, and 22 shops branded under the O2 banner. 3 announced that these would be rebranded as 3Stores "within weeks", in time for the important Christmas season.
On Friday 11 January 2007, 3 announced it will be closing 107 of its concession stores, leaving only 20.
3 launched SeeMeTV at the end of 2005, allowing its customers to submit their own video content that other subscribers could watch. Users pay a small micropayment (the price decided by the video's creator) to watch these videos. The user who created the videos will get paid 10% of the amount of money that is paid by other users to watch the video. This service does allow some adult content, but this is protected by a PIN to prevent minors accessing it. Users are paid once they have made £10 using PayPal. It is the most popular user-generated mobile service created - since launch there have been over four million downloads of videoclips and it is set to be launched through MSN Spaces.
3 currently has the highest level of 3G coverage in the UK and went live with HSDPA in September 2007. 3 currently has with full HSDPA coverage in place in north of Manchester, Northern Ireland and in London. Other UK locations will gradually be HSDPA enabled, with completion in July 2008. 3UK subscribers can use their service on 3 networks around the world for no extra charge (Ireland, Austria, Italy, Denmark, Sweden, Hong Kong and Australia) with '3 Like Home.'
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3 UK and T-Mobile (UK) have signed an agreement to combine their 3G access networks in a ground-breaking collaboration that will lead to almost complete population coverage for 3G services across Britain by the end of 2008 with significant fill in and improvement to dense urban in-building coverage in 2009. As the world's largest known active 3G network sharing agreement, this will significantly increase both operators' 3G network quality and coverage, accelerate the provision of new high-speed mobile broadband services and deliver substantial cost savings as well as environmental benefits.
By combining their 3G access networks (the mobile masts and infrastructure that connects to each operator's separate core network) T-Mobile and 3 UK will create Europe's most extensive high-speed downlink packet access (HSDPA) network. Today's agreement offers customers comprehensive mobile coverage in the first stage of joint development in 2008 and further improvements to quality of service in 2009. It furthers both companies' joint commitment to deliver true mobile broadband internet access in addition to reliable voice and text services.
Although masts and the 3G access networks are being combined, each company's core network and T-Mobile's 2G network will not be shared. Both parties will retain responsibility for the delivery of services to their respective customers and use their own frequency spectrum.
High-speed mobile broadband and data services are set for rapid growth as mobile progressively becomes the individual's primary means of accessing the internet. Nationwide 3G coverage is essential to meet this growing demand. Blanket population coverage becomes rapidly achievable if individual operators split the investment required and share operating costs. Integration of radio access networks will give a further boost to the pace of development of 3G services, reduce the duplication of costs and the proliferation of mobile masts and extend 3G coverage for the first time to some of the more sparsely populated areas of the country.
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—Press release by Hutchison Whampoa Limited[15]
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Ownership
(20% and 15% equity interests were re-purchased from NTT DoCoMo and KPN Mobile respectively in 2005 when both decided to exit the UK venture shouldering heavy investment losses).
Internet access restrictions in the UK
The result of the decision in the UK to block direct Internet access from the handsets was that, unlike the UK's other leading networks, arbitrary web and email servers could not be accessed from a handset on their network. Instead, they provided their own web-based content through the handset's online portal, offering popular video and text content, ranging from video news bulletins to online dating systems. This system became known, somewhat unaffectionately, as the "walled garden" by many of 3 UK's power users, frustrated at not being able to access the sites they wanted.
This strict policy in the UK was relaxed in September 2005, and customers were permitted restricted Internet access to a limited selection of third-party websites; those that 3 tested and deemed suitable and usable. It was also possible for customers to submit sites for consideration. Customers who required full Internet access, or who wanted to use their handsets as a modem, were able to purchase fixed amounts of data transfer for a fee.
In the latter half of 2006, 3 UK decided to relax their policy on Internet access further by providing 30 MB web access to new customers free of charge. It's worth noting that this only allows access to sites using port 80, thus access to external email accounts, such as POP3 and IMAP4 mailboxes, and access to services which don't use port 80, is not allowed with the inclusive data. 3's UK Internet access only includes handset browsing and modem use is charged separately.
References
- ^ Hutchison Whampoa Limited: Telecommunications
- ^ 3 Australia Website
- ^ "3 Community relations". Retrieved on 2006-11-21.
- ^ 6661_TIO_text_F_AC's.indd
- ^ TIO Annual Report 2005-2006 - Part 6
- ^ DerStandard: 3-Chef Thoma: Mobiles Breitband löst ADSL und Co. ab, 2 May 2008 (German)
- ^ DerStandard.at: Streit um größeres UMTS-Netz: Mobilkom Austria gewinnt Verfahren gegen "3", 14 November 2007 (german)
- ^ Computerwelt: Telekombranche guten Mutes, 4 October 2006 (german)
- ^ IIR: Award für “10. Jahreskongress für die Telekom Branche - TEL.CON 2007” (german)
- ^ Telecom Paper: 3 Austria to offer 3 DVB-H devices, free mobile TV use until year-end, 30 May 2008
- ^ Heise: DVB-H startet in Österreich, 1 June 2008 (German)
- ^ 3 to bring iPhone to Hong Kong and Macau
- ^ The UK Times - "Italian mobile sale may signal Hutchison Whampoa’s exit from UK"
- ^ "3 selects Orange as new national roaming partner" (2006-05-10). Retrieved on 2006-05-10.
- ^ HWL: T-Mobile and 3 create Britain's largest 3G network, 18 December 2007
External links
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