DVD Unlimited is an Online DVD rental service based in Auckland, New Zealand. It is a division of SKY Network Television. It competes directly with Movieshack and Fatso.
DVD Unlimited was originally based in Nelson, and was created in late 2003 by Don and Sandy Webster, a couple who ran a traditional video store there. Due to health reasons preventing the normal operation of the video store, the couple created an online store modeled after Netflix. DVD Unlimited was subsequently purchased by Sky TV for an undisclosed sum and promptly formed an alliance with both Blockbuster (New Zealand) and the Telecom New Zealand XtraMSN portal.
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