DMAX
Launched	September 2006
Owned by	Discovery Communications
Formerly called	XXP
Website	DMAX.de

DMAX is a men's lifestyle television channel in Germany.

As the only free receivable mainstream channel with a focus on non-fiction entertainment, DMAX is currently unique in German media.

XXP origins

DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free TV channel from 1 September, targeted at men.

It's name was invented by Discovery Creative Director Media:James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.

DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.

Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

Some programmes shown on DMAX

• Was geht? Experiment am Limit (What works? Experiments at the limits) - gives solutions for childhood dreams and daily problems. eg: can a gun be fired underwater?
• Die Ludolfs – vier Brüder auf dem Schrottplatz (The Ludolfs – four brothers at the scrapyard) - observes Peter, Manni, Uwe and Günther eating chips and fiddling around on broken cars
• D Tech - presenter Daniel Hartwich takes viewers through the world of knowledge in an entertainment
• Fish ’n’ Fun - entertains with beautiful landscape shots, reveals fishing tricks and shows men how to make a delicious dish out of their catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaska’s waters
• D Motor - presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
• Moneycoach – Rette dein Geld (Money coach – save your money) - presenter Michael Requardt helps viewers out of their debt trap

The channel also features many of Discovery Communications global programs, including:

• American Chopper
• 30 Days - with Morgan Spurlock
• Monster Garage - with Jesse G. James
• Louis Theroux
• Miami Ink
• GQ TV - based on the same format as the popular men's magazine
• Jack Osbourne: Adrenaline Junkie - a British reality series focusing on Jack Osbourne's globe-trekking six-month quest to get in physical and mental shape to climb the rockface of California's El Capitan mountain
• Long Way Round - documentary television series of the 19,000 mile journey of Ewan McGregor and Charley Boorman from London to New York on motorcycles. They travelled eastwards through Europe and Asia, flew to Alaska and continued by road from there to New York.

Teleshopping broadcasts when DMAX is off air.

DMAX outside Germany

Main article: DMAX (UK & Ireland)

On 22 November 2007, Discovery announced that they would launch a version of DMAX in the UK and the Republic of Ireland markets on 08 January 2008.[1] This channel is available on Sky Digital channel 155 and Virgin Media channel 197 in the UK and on Sky Digital channel 155 in Ireland. In addition, DMAX +1 is also launching [For Sky viewers only] on Monday 14th January 2008.

External links

• DMAX.de
• DMAX at Media Guide Bayern

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