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Continuum (design consultancy)
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Continuum is a design and innovation consultancy based in Newton, Massachusetts, with other offices in Milan and Seoul. The company’s core disciplines include Industrial Design, Design Strategy, Experience Design, Human Factors, Interaction Design, Environmental Design, Mechanical Engineering, and Electrical Engineering.[1]
The company was founded in Boston as Design Continuum in 1983.[2] Their goal was simple: to design products for businesses. Since then, the mission has grown to include strategy and brand services along with experience and product design.[3]
The firm now employs approximately 200 people across its 3 offices. [3] The company has worked with clients in industries including: medical, consumer, computer, automotive, hospitality, and financial services. Project work includes the Swiffer for Procter & Gamble. [4] , the Reebok Pump [5] , and the initial design direction for the for the MIT Media Lab's $100 laptop[6] .
The company has won 14 IDSA/BusinessWeek International Design Excellence Awards since 2003. [7] Practitioners at the company have been featured in the book A Whole New Mind by Daniel H. Pink. [8] During the summer of 2007, the company hosted the finale of the PBS series, “Design Squad,” a show that encourages kids to explore design and engineering as a career path. [9]
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