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Colonial Penn Life Insurance Company is a Philadelphia, Pennsylvania based life insurance company. Colonial Penn's marketing campaign is aimed at senior citizens between the age of 50 and 85, specializing in Guaranteed Acceptance Whole Life Insurance. Acceptance with no medical exam or health questions is offered in 7.95 per month units (unit value is based on age and gender) or face amounts of $500 or $1000 increments. Other whole and term life insurances are offered as well.

Jeopardy! host Alex Trebek commonly appears as a compensated endorser for Colonial Penn advertisements.

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