Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users.
One common form of display advertising involves billboards.
On the Internet
On the Internet, display advertising on webpages appears in the form of web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Adobe Flash is the preferred presentation format for such interactive advertisements.
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