Advaliant, Inc. is an online performance marketing solutions provider and affiliate network with offices in the United States and Canada. Advaliant provides affiliate performance marketing, lead generation, search marketing, content-based advertising, e-mail marketing, mobile marketing and proprietary web publishing services and solutions for online affiliates, publishers, advertisers and advertising agencies. Advaliant is a division of MediaTrust.
The advertising solutions are based on the compensation methods: CPA (cost per action), CPL (cost per lead) lead generation and CPC (cost per click). The distribution methods used by affiliates on the network include search engine marketing, banner ads & display advertising, text links, email marketing,social media, co-registration, auto-responder and mobile advertising. Traffic is also generated internally thru the parent companies MediaTrust Services Group using web search, social media and email marketing.
History
Advaliant was founded in April 2004. The Advaliant performance marketing network platform and its proprietary ValTrack tracking system was launched in September 2004. In April 2007 the company changed its name to MediaTrust and made Advaliant its performance marketing affiliate network[1]. In November 2007 the company formed the MediaTrust Services Group division and launched the groups SSMO search and social media[2], mobile marketing and data management.
Office locations
- Toronto, Canada
- New York, NY
- Santa Barbara, CA
Awards and recognitions
- April 2007 the Advaliant division and its partner PlayPhone won the ad:tech "Best Affiliate Marketing Campaign" of the year award[3].
Clients
Advaliant advertising and affiliate partners include PlayPhone, Xerox, Hewlett-Packard, Circuit City, diets, TheStreet.com, Datran Media, NetQuote, Axiom Digital, Internet Broadcast Systems and MySpace.
Major competitors
References
External links
|
